If You Build It, They Will Come: On Blogging, Service and Platform-Building

Shoeless Joe Jackson by John McNab

I started my blog almost two years ago after attending a writers’ workshop on publishing in the digital age. There wasn’t much talk of e-books or self-publishing from the presenters. Instead, they hammered a single message into us all day: you, as writers, need an electronic presence . . . preferably a blog. It’s how you control the message of who you are and what you do. Your site is Google’s gateway to you and your work.

Like many writers, I long resisted self-promotion, finding the very idea distasteful and embarrassing. But I’d learned from the experience of publishing my first (mostly overlooked) book, Silence is Death (oh! the irony of that title in this context…), that if you don’t advocate for your own work, no one will. I knew that this time around, I had to swallow pride and do things differently. So, in preparation for the publication of my second book, Epistolophilia, I decided to take the workshop’s advice. I bought a domain name (my own name as well as my books’ titles), and started a blog.

Despite my initial reticence, blogging quickly brought unexpected rewards. From the very beginning, I enjoyed the discipline regular posting required, and the way the site grew slowly, like a garden or a manuscript. I’m obsessed with archives, so I love the way blogs are keepers of their own histories. Finally, I have been delighted by the community-building opportunities that a blog creates.

A long time ago, I sat on an academic board that organized a biannual conference whose participants’ median age was going up and up. Board members worried constantly about the organization’s impending death and wondered how to attract younger attendees. “Offer them something,” I suggested. “An opportunity to win a book prize or a shot at a fellowship. Offer them something, and they will come.” So, that’s what we did. Once the association started a modest fellowship program and book prize, youthful scholars began returning to the association (and the financial investment quickly paid for itself).

The same principle works for a blog: offer something, and readers will come.

Blogs need not be navel-gazing, self-aggrandizing, or mean-spirited. When setting up the parameters of my blog, I asked myself how I could serve fellow writers. I decided on a ratio of 1:2. For every post about myself or my work, I featured at least 2 items about someone or something else: a review of a book or essay; a funding announcement or call for submissions; an author interview with a fellow writer of creative nonfiction.

By shining the spotlight (small as mine may be) on another writer, or by giving her a platform to talk about her work, I not only gain traffic on the blog (for every other writer brings friends and fans with her), I also gain insight, contacts, friends, knowledge and the occasional free book.

The more I extend myself to other writers, the more they reach back.

Writers are also readers. We are each other’s colleagues, but also each other’s audiences. Serving writers means reaching readers.

Be brave, be bold, and build. Then open yourself up to others and share.

[Photo: Shoeless Joe Jackson, by John McNab]

This post is part of a weekly series called “Countdown to Publication” on SheWrites.com, the premier social network for women writers.

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Countdown to Publication: The Work of Promoting a Book

My new book, Epistolophilia: Writing the Life of Ona Šimaitė (cover seen above) will appear in four months.

A few nights ago, I had a great conversation with my press’s publicist. Cara told me how she sat down on the couch to leaf through my book and was so drawn in that she ended up reading the whole thing in a matter of days.

Now, if you’re a writer, you’ll know how great it is to hear anyone say this. To hear it from the person who is tasked with promoting your work — in my case, a book that took me about a decade to complete — is like salve to the soul.

The publicist and I agreed to take a collaborative approach to promoting Epistolophilia. She and one other person are responsible for the University of Nebraska’s entire list, so the publicity department is stretched thin. Cara will therefore take care of getting the book to reviewers, talking it up, and submitting it for prizes; I will research and set up readings and lectures. Once I’ve got gigs lined up, she’ll step in to support me with books for sale and signing, posters, leaflets and the like.

Knocking cold on people’s doors and asking them to give you and your book a chance can be humiliating. I’m learning this, but trying not to let the process get me down. Having studied how writer-friends of mine have gotten their books noticed, I’m now doing my best to emulate their processes in a way that makes sense for Epistolophilia.

More than anything, I’m trying to be brave.

Lucky for me, I’ve made friends over the years of researching and writing this book, and have great supporters at libraries and cultural institutions that serve my readership. These are the doors I knocked on first, and I haven’t been disappointed.

Slowly, but surely this do-it-myself book tour is starting to take shape. It will start with a spring launch at Paragraphe Bookstore in Montreal, and then carry on through the fall with appearances at the Library of Congress, the Woodrow Wilson International Center for Scholars (Washington DC), and the YIVO Institute for Jewish Research in New York City.

I’ll keep you posted as to appearances and interviews as things progress.

Update: There’s now a tentative Toronto date as well. Details to follow, closer to the event.

If you’d like me to come to your town, library, university, bookstore or other venue to read or talk about the life and writing of the Holocaust rescuer, Ona Šimaitė, write me a note via the Contact page!

Click here for a description of the book.

Wish me luck!

As always: happy writing; happy reading.

This post is part of a weekly series called “Countdown to Publication” on SheWrites.com, the premier social network for women writers.

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